Beyond The Mirror
Welcome to "Beyond the Mirror," your go-to podcast for business insights in the hair, skin, beauty, and wellness industry. Hosted by Adrienne Varga and Jodie Fielden, we're your guides on a deep dive into these dynamic sectors.
Discover industry secrets, actionable strategies, and inspiring success stories that drive business growth. From essential business tips and effective marketing hacks to crafting exceptional client experiences and staying updated on industry trends, we leave no topic unexplored.
Join us to unlock your business potential, elevate your brand, and embrace limitless opportunities beyond the mirror. Tune in for a transformative journey you won't want to miss!
Episodes
40 episodes
When Your Salon Becomes Your Anchor During Hard Times
In this emotional and powerful podcast episode, Jodie Fielden and Adri Varga speak directly to salon owners who are carrying the pressure of salon business, life, burnout, responsibility, and trying to hold everything together.If you’ve ...
When Life Falls Apart But Your Business Needs You | Salon Business Mindset
Running a business doesn’t stop when life gets hard… and neither can you.In Episode 39 of our podcast, we’re getting real about what it means to show up when your personal life feels like it’s falling apart. As salon owners, entrepreneur...
What Thriving Salon Owners Do in January (While Everyone Else is Waiting)
FREE Team Meeting Checklist https://drive.google.com/file/d/1To9QGZ4W8wm7YifbZOAaosN2aG12qVzP/view?usp=sharingWe’v...
Salon & Skin Business Secrets: Lessons from 25 Years of Success with our special guest Sarah Hudson
In this episode, hosts Jodie Fielden and Adri Varga sit down with Sarah Hudson, founder of Skin by Sarah Hudson, to reveal what it really takes to build a thriving, high-end skin clinic in today’s beauty industry.Sarah shares he...
Building Your Brand From The Ground Up With Our Special Guest - Sarah Hudson
In this episode of Your Salon Can Be Everything, Jodie Fielden and Adri Varga sit down with the incredible Sarah Hudson—Aesthetic Practitioner with over 25 years of experience in skin health and aesthetic therapies.✨ What...
5 Things We Wish We Knew Before Starting a Salon | Save Time, Money & Stress
Thinking of starting a salon or already running one but feeling stuck? In this episode, Jodie and Adri share the 5 biggest lessons they wish they had known before starting their salon business.You’ll learn how to:✅ Separate...
How to Fix Salon Communication Issues in One Step
📥 Get your FREE Communication Style Test here:https://focusgdt.com/accelerator/rep-systems-test📥Get your Personalised Team Dynamics Report...
Turn Salon Clients Into Recurring Revenue with Smart Memberships
Are your salon packages costing you more than they make? In this episode of the Beyond the Mirror Podcast, Jodie Fielden and Adri Varga break down how to build profitable salon memberships and packages that drive recurring revenue without dr...
Profitable Salons: The Uncomfortable Truth
Building a profitable salon business requires investment of time, money, energy, mindset and willingness to embrace discomfort - it's not for the faint-hearted.• Most salon owners want change but aren't willing to change themselves•...
Money Talks: The Surprising Truth About Salon Profit-Sharing
Creating a fair and effective profit-sharing system is key to motivating your salon team while ensuring sustainable business growth. We break down the essential foundations and step-by-step implementation.• Profit-sharing motivates team...
Unlocking Salon Success: Navigating Challenges in Today’s Market
This episode dives into the current landscape of the salon industry, focusing on client acquisition and retention while also addressing staffing challenges. Through insightful conversations, we aim to equip salon owners with strategies to overc...
Holiday Business Boost: Attracting Loyal Clients and Increasing Sales
Prepare to transform your holiday business strategy in the hair, skin, beauty, and wellness industries. What if your promotions could not only boost your holiday sales but also lay the foundation for long-lasting client relationships? Join us a...
Debunking the Marketing Myth: Why Paid Ads Are NOT The Fastest Way to Grow Your Revenue
Ever wondered why your loyal clients suddenly vanish or why despite heavy spending on ads, growth feels stagnant? Discover the secrets behind client retention that many in the beauty and wellness industries overlook. We promise you'll gain insi...
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Mastering Salon Dynamics: Cultivating Leadership, Boundaries, and Wellness
Ever wondered why your salon seems to attract a certain type of client or staff member? This episode is for you. Join Adri Varga and Jodie Field as they unravel the fascinating link between personal behaviors, mindsets, and the dynamics within ...
Boosting Salon Success: Unlocking the Power of Google Ads with Belinda Irvine
Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey int...
From Rented Chairs to Salon Ownership: Lessons in Grit
What happens when two friends decide to swap corporate suits for salon aprons? In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty in...
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Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength
Join hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of ov...
From Old Wartburgs to New Beginnings: A Candid Conversation with Adri and Jodie
Imagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds...
Stop the Guesswork! How to Create Promotions that Deliver Real Results
Discover effective client attractionEffective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients throu...
Leveraging The Lull: 5 Top Tips to Go from Slow to Grow - Part 2
Ever wondered how to fortify your beauty and wellness business against the ebb and flow of life's unpredictable tides? This episode is a treasure trove of savvy strategies to streamline your operations and bolster your business's resilience. We...
Leveraging The Lull: 5 Top Tips to Go from Slow to Grow - Part 1
This episode is a must for salon owners, beauty industry entrepreneurs, Pilates studio owners, and wellness professionals seeking innovative ways to thrive during challenging economic times.If you're feeling the overwhelming pressure of ...
Empowering Your Value: Overcome Impostor Pricing Syndrome
Join your insightful hosts Adri Varga and Jodie Fielden in an empowering episode of 'Beyond The Mirror,' where they dive deep into the dreaded 'Impostor Pricing Syndrome' and how to conquer it in the hair, skin, beauty, and wellness indus...
Decide to Thrive: Overcoming Indecision in the Salon and Studio
If you're feeling stuck in indecision about making important business decisions, like changing your prices or seizing growth opportunities, then you are not alone! Many salon and studio owners find themselves on the fence, making e...
Conquering Change with Confidence: Elevating Your Beauty Business Through Fearless Pricing and Team Unity
Does the fear of losing everything hold you back from transforming your business? Have you been told to just take the leap and make big changes, only to find that your team and clients resist, causing even more pain and confusion? If this...
The Unexpected Truths: Being The Best Boss & Creating a Positive Culture
Why Investing in Your Staff Pays Off for Salon Owners This episode is a juicy one where Adri and Jodie dive into the impact of being the best boss in your salon or studio. We realized that while it's obvious there are perks f...